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2013 Spudman Today Day 1

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www.spudman.com Thursday, January 10, 2013 Spudman Today 2013 Show Daily Welcome to the 5th Annual POTATO EXPO and Industry Tradeshow By Jim Tiede and Todd Michael POTATO EXPO 2013 Co-chairmen W hether you've attended POTATO EXPO in the past or you're joining us for the first time, this year's conference and Tradeshow has something for everyone. Looking for business-focused speakers? We've got them! Our general session speakers will provide business insights to take home and improve your own operation. For example, not only does keynote speaker David Novak run one of the most successful INSIDE [ [ ISSUE #1 TODAY at a glance Show hours Thursday, Jan. 10 Registration: 7 a.m. to 5:30 p.m. Tradeshow: 9 a.m. to Noon 1:30 p.m. to 5 p.m. Friday, Jan. 11 Tradeshow: 9 a.m. to 11 a.m. Today's Schedule Jim Tiede Todd Michael foodservice businesses on the planet, he is here today to talk about how his "Taking People With You" program can help take your business to the next level. Other general session speakers include: Ken Schmidt, who will use his experiences at Harley-Davidson to help you stand out in a crowded marketplace; Phil Lempert, "The Supermarket Guru," who returns to POTATO EXPO to lead a lively consumer discussion digging into what purchasers really want from the potato industry; and WELCOME continued on page 7 •Keynote speaker — David Novak, Page 3 •Make some noise with Ken Schmidt, Page 4 GENERAL SESSION Forum Ballroom 7:30 a.m. to 9 a.m. Make Some Noise: Open the Throttle and Dominate Your Marketplace, with Ken Schmidt, former brand visionary and communications strategist for Harley-Davidson Motor Company. BREAKOUT SESSIONS 10 a.m. to 11:45 a.m. 2:45 to 4 p.m. Four separate sessions for chip, fresh, process and seed sectors. See page 10 for details on individual sessions. LUNCH AND KEYNOTE SPEAKER Forum Ballroom Noon to 1:45 p.m. Taking People with You: The Only Way to Make BIG Things Happen, with David Novak, chairman and CEO, YUM! Brands. FULL SCHEDULE on page 10 POTATO D.C. FLY-IN Standing Up for Potatoes on Capitol Hill February 25-28, 2013 | The Madison Hotel | Washington, D.C. Join fellow growers and industry partners in Washington, D.C. to make a difference on issues impacting the potato industry. 2013 Political Outlook and Strategies DONNA BRAZILE Renowned Political Strategist and Commentator TOM DAVIS Former Congressman (R-VA) LEARN MORE AT NATIONALPOTATOCOUNCIL.ORG

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